Ever increasingly, politicians are
known for being influential and important within society. The older population
knows to vote as what’s right for the future of the country, and the youth are
persuaded daily to vote for their first time in order to see a difference in
their world. Knowing this, politicians of importance capitalize on these
people, knowing that the average citizen will make their vote. Presidential candidates distribute
advertisements that are seen nationally. With the ever changing world, as
quickly as it does, election days approach with a velocity unrealized by the
average citizen. Before the world has a chance to catch up, the day is already
here and many people have not yet gotten the chance to analyze their options.
This is precisely why it is important to do so. For example, one cannot merely
look at an ad and know everything about the politician. They must look deeper.
Such as the case with the Romney advert aired all over Ohio, one may assume
it’s great and factual, but when looking closer, you see it’s not just that.
It’s important to recognize the rhetorical importance within the video, such as
the facts he presents, the graphical interpretation within the video, and the
background music to aid.
Facts presented
Graphical interpretation within the
video
Background music and more subtle
effects
Conclusion. Plato once said, “Rhetoric is the art of
ruling the minds of men.” After analyzing this video, it is evident that this
candidate comes close to doing just that. The people running the advertising of
Romney’s campaign are experts in this art. Not only can they create a stunning
compilation of videos and photographs to reinforce Romney’s campaign ideals,
they also bring an impressive advert to the table. Along with the credibility
of Romney, and the visual greatness of the video, the subtle affects adds
tremendously to the persuading argument presented.
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