Visual Rhetoric (9/16/2012)

• What visual elements grab your attention first?
  >Visual elements that grab my attention first are Romney's powerful speaking in front of a large audience, as well as his black and white images of Obama. Then he goes to show the labor of Ohio.
• What other details reinforce that impression? How?
  >Obama's facial expressions differ in each of his black and white snapshots, showing him frustrated at one point, and happy in another while a fact is being presented. The fact is deprecating of Obama's presidency, yet the facial expression (smiling) portrays that Obama may not care, despite the irrelevance of the picture to the text. 
• What is more important? Less important?
  >More importantly is Romney's colour video shots of people working and his explanation of what he is going to do for the country as a president.
• What about color and style? What impact do they have on your impressions?
  >As previously discerned, the black and white, somber tone of Obama's snapshots portrays what Romney makes his presidency out to be: poorly run. They have very little impact on my impressions because I do not favor either of the candidates for many reasons, although, to an average citizen, this advert would do well with persuading one to believe Romney has the better idea for jobs.
• How does the image direct the viewer’s eyes and reinforce what is important?
  >The image directs the viewer's eyes to Romney initially, then to facts over solemn pictures of Obama with multiple expressions. This reinforces the importance of how Obama is failing to create jobs (according to Romney,) and how Romney will be able to do better.
• What text is included? How does the text relate to the image?
  >The text included are facts about Romney's plans for the jobs issue versus Obama's current plan and how it's failing. The images are grey and bleak while sporting white large text made to draw the eye to the text, and second to Obama's figure.
• What argument is being made? Consider: when this was made (kairos), who is the audience, what is the purpose (exigency).
  >The argument being made is to support Romney by putting Obama's current plan on jobs down.
  >This has been made recently, August 2012.
  >The audience for this was ordinary citizens who watch television.
  >This has been made recently to support Romney in the 2012 presidential election
• List details that provide ethos, pathos, logos.
  >Ethos: Romney speaking to very large audience
  >Pathos: Appealing to those in the work force by talking about the jobs to be created
  >Logos: Facts about Obama's failed trade policies with China causing thousands of jobs to be lost, 450,000 new jobs to be created,